Instagram already has more than a billion users. Because of this, this social media platform is a good tool for digital marketers to capitalize on their engagement.
Nowadays it is a must for any marketer to get their business known on Instagram. This social media platform enables brands to better reach their target audience. In addition, having a decent following on this platform is also an indication that a brand is legitimate and trustworthy.
If you want to grow your company you need to increase instagram followers.
1. Post consistently
Tailwind - a visual marketing tool, 100,000 conducted a study of over 2017 Instagram accounts. The study was carried out to find out how the frequency of publication affects engagement rate and follower growth.
The study found that the more often an Instagram profile is published, the more likes and followers it shows. It also says that accounts that were posted seven or more times a week get more likes and gain more followers faster than profiles that post less frequently.
Because of this, companies looking to increase their follow account need to post consistently. Brands that post regularly on the social media platform tend to get better results than brands that don't post regularly.
Instagram has an algorithmic timeline. This makes posting consistency a key element when showing up at the top of your follower's feed. If your posts are liked or shared regularly and have a reasonable level of engagement, the platform's algorithm will place you at the top of your followers' feed.
2. Post videos, live videos, and Instagram stories
Instagram started out as a photo sharing platform. But over the years it has grown beyond photos and started showing videos and Instagram stories. This allows brands to create different types of content that they can use to leverage their engagement and grow their fan base.
3. Use relevant and high quality hashtags
Hashtags are an important part of Instagram. If you use the right hashtags, you can make your posts accessible to a large number of audiences. Due to the popularity of hashtags, the social media platform created a feature that allows users to follow hashtags that they are interested in.
Two studies conducted by Simply Measured found that Instagram posts that contain both hashtags and a location tag had the highest average engagement. Of course, hashtags can be the best tools businesses can use to grow their Instagram following.
If you want to find out which hashtags to use for your next post, there are free Instagram tools out there. For example, Focalmark, AutoHash, and Display Purpose make it easy to provide high quality and relevant hashtags. All you have to do is type in a few words to describe the image you want to post and you will be presented with a list of the top hashtags.
4. Share user-generated content
User generated content is one of the most effective ways to grow your company's Instagram following. So, find the best user generated content and post it on your Instagram profile. Make sure to mark the original creator of the content.
That way, you can show yourself in front of the followers from whom you received the user generated content. And if they find out that your posts are worth watching, there is a high chance they will follow you.
5. Collaborate with other Instagram profiles
Working with others is another great way to grow and reach your Instagram followers. This should be possible either as associations or sponsorships.
If you want to work in partnership, you can find someone on the social media platform who has a large fan base. This will help you get a bigger audience. After that, think of something you are going to do along with your chosen partner. You have to be creative and fun on this part to get your audience's attention.
For example, you can choose an Instagram influencer and let them take over your brand. This brand takeover will grab the attention of you and your partner's followers. Once you've given them a great collaboration, there's a great chance your followers will grow.
6. Publish your posts at the best time
One thing worth mentioning about this part is that there is no universal best time to post on Instagram. Rather, each brand has their own best time to get their posts published. All you have to do is be aware of your timeliness when you post.
Instagram analytics tools can help you find the best time to post your posts. All you have to do is enter your Instagram details and the tools will work their magic. This is very helpful if you don't have a business account on the platform as you won't be able to access Instagram Insights.
7. Engage with your fans
You can reach more people and get more followers through Instagram's Explore tab.
Additionally, you can get in touch with your followers by liking and replying to their comments. Since they took the time and effort to review and comment on your post, it would be great to reciprocate their efforts by replying to them.
Get Instagram Auto Likes for increase your audience and fans.
8. Host competitions
Hosting a contest on Instagram is a great way to grow your following. For example, you can invite your followers to tag their friends and like the post so they can compete. This way you will get more engagement and followers. In addition, this step will also help you reach out to people you haven't reached yet.
